I Can Use Mashups For....? Pattern #1
Nicole Carrier May 28 2008 08:20:10 PM
Every so often Mark and I will pepper this blog with answers to burning questions (also known in the marketing world as FAQs). One question I have heard a few times over now is, "How are customers using mashup technology?" Luckily, we are working with many interesting customers, and thus have a lot of good use cases to talk about. For this entry tonight, let me focus on just one pattern that has emerged, which is (drumroll please..)Rapid Reponse to Change.
Challenge: Organizations are not agile when responding to unplanned situations
When unplanned situations arise, whether it is a natural disaster like a hurricane or tsunami, or a threat to security of a government agency, or even something less foreboding like major traffic backups – organizations need to be better prepared to respond.
Who is Interested in using Mashups for Rapid Response?
- Companies that deliver or receive shipments that could be disrupted by weather, traffic, or piracy
- Government agencies and government contractors needing to respond to terrorist attacks or natural disasters
- Retail companies that need to better manage routing or ordering of inventory due to weather patterns.
- Other? Comment and let me know what you think!
Example:
A company needs to quickly see how they can adjust their store inventory to respond to a rapidly developing situation such as a large storm. They need to adapt their logistics to find available inventory and match them with the stores in the storm area. They create a mashup that combines available information on inventory such as number of units, alongside a list of past order history at that store. They can then take excess inventory from available stores and match it to in progress supply chain logistics to reroute it to stores in the storm area – ensuring enough inventory for all stores.
Simple mock up of what this could look like:
- Comments [4]
